In conjunction with Deepavali the coming Tuesday,
a number of voters in Selangor have received greeting cards coupled with a
letter signed by Prime Minister and BN chairperson Najib Abdul Razak, calling on
them to embrace the concept of 1Malaysia.
The colourful printed letters
together with the greeting card sent through snail mail appears to target Indian
voters who are Hindus in the Pakatan Rakyat-ruled state.
The voting details of the recipients are also printed on
the letter, including the name, polling district, and the state and
parliamentary constituencies.
The one-page letter with the 1Malaysia, BN
and other logos that bear the the wordings "Sayangi Selangor, Yakini BN" (Love
Selangor, Trust BN) and "Pusat Khidmat Rakyat BN Selangor (Pakar)" (Selangor BN
people service centre), carry a special message from the prime minister, in
Bahasa Malaysia and in Tamil.
In the 'love letter', Najib highlights his
much vaunted 1Malaysia concept, stressing that it was introduced and implemented
to strengthen unity among Malaysians.
This BN concept by BN, he says, can
be fully enjoyed only if it is received by the people with open arms, regardless
of their differences in race, religion and culture.
"The concept of
1Malaysia is one of the important elements for BN to continue to develop the
nation towards advancement."
Najib also touches on the recently tabled
Budget 2013 that has proposed various incentives "focusing on improving the
quality of life".
"It is hoped that the incentives proposed will reduce
the burdens, especially those caused by the impact of global inflation that is
being faced by all Malaysians regardless of position and status," he says in the
letter.
Najib concludes his message by stressing that the Festival of
Lights is a symbol of positiveness as it rejects all negative elements. He hopes
all Malaysian Hindus will celebrate the festival in the spirit of
1Malaysia.
This is not BN's first attempt to engage Selangor voters
through the traditional campaign route.
During the Malaysia Day period in
September, young voters in the state received a
letter signed by Najib which, in three
languages, urged them to drop the "confrontational culture".